ADVERTISERS PLACE.PUBLISHERS CARRY.IVAN ROUTES.
TRAFFIC IS A CIRCULATION BUSINESS.
Ivan Media Agency is an affiliate marketing service provider working both sides of the route – advertisers who need reach, and publishers who carry it. Based in London, with campaigns tracked end to end.
What working with us looks like
A working sample for both sides of the route. Flip the lever.
Advertiser workspace
Delivery overview
Placement, routing and quality checks in one working view. The live layer below simulates acquisition activity as it reaches the network.
Active visitors
2,184
+12 in the last minute
Events / min
186
Validated event velocity
Conversions / hr
34
+1 since last pulse
Valid traffic
96.4%
After live quality screening
Live acquisition mesh
Illustrative users moving through source, validation and conversion.
01 · Traffic sources
2,184
186 events / min
02 · Quality screen
96.4%
9 screened now
03 · Converted users
34
Rolling hour
UK · EU
North America
LATAM
Global
Live event stream
Illustrative acquisition events
Session entered route
nowUK Apps · paid social
London · iOS
Publisher source connected
3sGroup 12 · signed feed
96 ms
Duplicate screened out
6sRT-084 · click velocity
No charge
Attribution matched
9sDisplay · North America
Window 7d
Conversion accepted
12sSpring launch · CPL
Value filed
Performance ledger · last 30 days
Reconciled totals · illustrative demo
Active placements
14
Across 5 route groups
Routed sessions
412K
Last 30 days
Valid traffic
96.4%
After quality screening
Managed media
€68.4K
Demonstration amount
Tracked revenue
€214K
Demonstration amount
Conversions
4,108
Verified events
Routed sessions · 14-day sample
Validated route traffic, indexed
Recent activity
Tracking verified
Spring launch · 4 min ago
Placement queued
Holiday push · 18 min ago
Route check passed
North America · 43 min ago
Active route docket
Demo data| Programme | Route | Format | Value | Status |
|---|---|---|---|---|
| Spring launch – apps | UK & EU | Social | €72.8K | Live |
| Range expansion | North America | Display | €61.4K | Live |
| Holiday push | LATAM | Influencer | €38.6K | Review |
| Always-on services | SEA | Events & PR | €41.2K | Live |
Spring launch – apps
€72.8KRange expansion
€61.4KHoliday push
€38.6KAlways-on services
€41.2K
THE RECORD
Ivan Media Agency LTD
CO. NO. 14155859
ADDRESS
167-169 Great Portland Street, Fifth Floor
London, W1W 5PF
TELEPHONE
+44 20 4577 0212
MOST AGENCIES SELL SPACE. WE RUN THE ROUTE.
ONE DESK. TWO SIDES. EVERY CAMPAIGN ON THE RECORD.
NO AWARDS ON THE WALL. A ROUTE THAT HOLDS.
BUILT IN LONDON. CIRCULATED WORLDWIDE.
A – SIDE
FOR ADVERTISERS
Reach into publisher inventory that has already been reviewed, run through one desk that stays accountable for the length of the campaign.
- Reach across vetted publisher inventory
- Placements reviewed before they carry a campaign
- One accountable desk for the length of the run
- Campaign-level tracking from filing to report
P – SIDE
FOR PUBLISHERS
A steady flow of campaigns to carry, terms set out before traffic moves, and attribution that holds up when the report is filed.
- A steady flow of campaigns to carry, confirmed on the docket ahead of each run
- Clear terms filed before traffic moves
- Direct feedback on the quality of what you carry
- Attribution tracked back to source, checked as part of every route
Plan a route
See how a campaign travels from brief to live.
Side
Goal
Vertical
Geo
Format – up to 3
SECTIONS
Eight services. One desk.
DEVELOPMENT OF ADVERTISING STRATEGIES
We map the objective, audience and channel mix before a single asset is briefed.
Strategy is filed as a working document – reviewed and updated as the campaign runs.
Scoped per engagement: strategy and channel mix are included; production and media buying are briefed separately once the plan is set.
COMPLEX COMMUNICATION CAMPAIGNS
Multi-channel campaigns planned as one system – messaging, timing and sequencing held together.
Each campaign runs from a single brief so nothing drifts mid-flight.
Fits multi-channel launches and seasonal pushes; single-channel work is scoped under the channel’s own section.
BRANDING
Naming, mark, voice and visual system built to hold across every surface it lands on.
Delivered as a working ruleset – logo, type, colour and voice specced for print, digital and out-of-home.
Covers naming through visual system; packaging and product design are quoted separately when the brief calls for them.
OUTDOOR ADVERTISING
Placement planning and production for out-of-home formats, matched to route and audience.
Specs and sites are checked against the brief before a single panel goes into production.
Covers planning, specs and production handoff; media-owner contracts remain with the client.
PUBLIC RELATIONS AND SPECIAL PROJECTS
Press outreach, announcements and one-off activations planned around a clear angle.
Pitched on merit, tracked from pitch to placement.
Covers outreach and activations; crisis communications is not a desk we run.
EVENTS
Planning and production for launches, activations and trade presence, start to close-out.
Run sheets are filed in advance, timed to the minute against the day’s schedule.
Scoped from planning to close-out; staffing on the day is included, guest lists and invitations are the client’s call.
SOCIAL MEDIA MARKETING
Channel strategy, content cadence and paid support are specced per platform, each with its own brief.
Performance is reviewed on a fixed weekly cadence, with ad hoc checks when a channel moves fast.
Covers organic and paid social per platform; community management is scoped only alongside an active campaign.
INFLUENCER MARKETING
Creator sourcing and matching to brand and audience, with terms set before content goes live.
Briefs are filed in writing so deliverables are clear on both sides.
Covers sourcing, matching and brief management; creators contract directly and keep creative sign-off as agreed in the brief.
PRESSURE
ROUTE LOAD, HELD STEADY.
The desk holds three things level through the night – demand filed, inventory open, and the QA margin that keeps a route clean.
DEMAND FILED
74%INVENTORY OPEN
61%QA MARGIN
92%THE ROUTING LINE
How a campaign goes live
SCREENED OUT
What the QA screen pulls off the route before it runs.
THE PROTOCOL
What we check before anything runs
Where campaigns travel
One desk in London. Routes on every continent.
Routes
TEARSHEETS
What lands on your desk
Insertion Plan
Placements, flight dates and formats confirmed before a campaign goes live.
Tracking Sheet
Links, parameters and destinations set out for both sides of the route.
Creative Pack
Assets and specs handed off in the sizes each placement calls for.
Weekly Report
Delivery against the filed plan, compiled on the agreed cadence.
THE PRESS FLOOR
Hover to run the plates.
THE INDEX
You contact the desk through The Wire form below – name, company and which side you’re on. We confirm scope and next steps directly – no drawn-out pitch process.
Return to your routes.
Existing partners enter the console here. New to Ivan Media? We create access after the advertiser or publisher route is confirmed.
01
Your workspace
Advertiser and publisher views stay separate.
02
Route history
Programmes, events and interventions in one place.
03
Quality signals
Review traffic issues without losing the live route.
Partner gateway
Access interface concept
CONTACT THE DESK.
Tell us who you are, which side you’re on, and what you need. We’ll come back to you directly.
TELEPHONE
+44 20 4577 0212